Anyone familiar with the story "The Three Billy Goats Gruff" knows the scenario. A small goat convinces the troll guarding the bridge he needs to cross not to eat him, because a larger goat will come along that will make for a hearty meal. A larger goat comes along...
If you ask the average consumer what they know about Red Bull energy drink, they would probably respond that "it gives you wings!" This catchphrase has catapulted Red Bull into elite company when it comes to the soft drink industry, and has spawned a cult following of...
